Kann Advisory Group : SOCIAL MEDIA: Stats, Strategy & The Term "Engagement"

Monday, February 24, 2014

SOCIAL MEDIA: Stats, Strategy & The Term "Engagement"

Get People Attracted to Your Social Space

Did you know that by 2017, more than 184 million people will be users of the social web? Did you have any idea that there are 500 years worth of YouTube videos watched every day - just on Facebook.
    I didn't know either, until I attended a recent two-day workshop and conference on Public Relations, Media Relations and Social & Digital Media and presenters started shooting statistical data at us faster than most could get it on paper!

    Everyone loves to throw statistics around for impact ... and when it comes to growth in the social media space, the numbers can be eye-popping for sure. Here are some that were shared at our conference - regarding Facebook alone...

            1.2 billion people on Facebook
            128 million in the United States alone
            18 million pages are vying for your attention all the time
            1500 stories are available for you to see - every time you log on

    The term that flies around today with so much intrigue is "branding." It seems that everyone is focused on building one. And in a competitive world of business, that won't be changing any time soon. Also a popular line of thinking is that today's marketing really amounts to nothing more than "word of mouth" and referrals or "followers."

Build A Following with "Engagement"

So... if building a "following" is so important, the question becomes how? The answer - at least for me - is to engage and interact. Get them talking with you and for you.

Understanding the real value a follower can bring is difficult, but important. As today, it is the customer who truly "engages" who is most likely to purchase or "refer."

Work To Go BEYOND The "Like"

So here's something to consider when it comes to building your following. I'll use Facebook as the example. Consider the value of a "like" versus the value of a "comment." Clearly, one takes you to another level with the follower.

If your goal is more followers, work hard to build engagement - because THAT is what creates conversation about you and your brand. And THAT is what grows the following. Show people you value them, show people you appreciate them and reward them with engagement if they're the ones spreading the word about you. Good luck.

As always, thanks for reading along and sharing this blog with others. Comments are always welcome - also your ideas for future blog topics. Follow me on Twitter @KraigKann

Thought for the Day: Success with today's Social & Digital Media comes down to the simple - yet challenging to achieve - quest to get more people talking about your brand. So how hard are you working to give them something to talk about?

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Finding Success in Business - My Tip of the Week

In starting HTK MEDIA, joining LPGA as its Chief Communications Officer, and now leading Kann Advisory Group, I've learned more about daily organization and the importance of networking and business relationships than I had in all my years of working in television. Most people just go to work, do their job and head for home with little structure to their day. The good people come to work, create ideas and spend the day trying to make a difference - bringing others up in the process.

Tip - Be a "Difference-Maker." Business relationships that last are formed through using personal experiences to help build the brand of others. The key to keeping them? Confidence and delivering on the ideas you're selling. With all that, your brand sells itself.

The "Why" Behind This Blog

Sitting in the Golf Channel television studio back in 2010 during a lengthy rain delay, I decided that idle time needs a purpose. What could I do to put my experiences in front of an audience and help others become better? And thus ... a blog was born in between hosting a pre-game and post-game show.

First of all, these thoughts are my own.

I've spent twenty-five years in front of the camera as an anchor and network host at Golf Channel/NBC.

So aside from talking on TV, you might ask ..."what does this guy really know beyond teleprompters and make-up and what has he really done?" Good question ... here's the list:

* Leadership and Team Building
* Strategic Communications and Marketing
* Brand Management and Elevation
* Message and Content Development
* Traditional, Social and Digital Media Expansion
* Media Coaching and Presentation Skills Training
* Broadcast Talent, Spokesperson and Brand Ambassador

I was blessed to spend an equally rewarding five-plus as Chief Communications Officer at the LPGA. I've seen plenty in the world of professional and collegiate sports, media, broadcast television and corporate communications. I've elevated the brands of blue chip corporations and senior executives through strategic messaging and delivering for them on stages in front of big audiences that matter to them.

In November 2016, I officially formed Kann Advisory Group with designs on using my experience to elevate people, brands and events through strategic media and marketing communications. For years, I've built and delivered creative messages and worked to lift the brand images of others. So... this is the place where I'll share my thoughts on what I've experienced traveling around the world building brands and delivering messages over the years.

"I get tremendous satisfaction from the creation and development of ideas that get results, strategic concepts that get people and brands noticed, and I will always push people to be better." Kraig Kann

I post about Media Messaging, Media Coaching, Individual Branding, Public Speaking, and other professional tips and personal stories that have helped me along my career path.

I'ts my belief that it's not just about finding a platform - its about building one and then using what you've built to do something special that adds value to others. I hope you enjoy and I always welcome your feedback.

Enjoy!

Kraig

I'm Glad to Have Helped