LPGA Communications/Media Executive: With a Past Life on TV, A Passion for Media Relations, Professional Branding, Business & Public Speaking

Monday, July 21, 2014

PUBLIC SPEAKING: The Importance Of a First Connection

The First 10 Seconds is KEY
     If you've been to one of my talks, you may remember a few things.  You'll hear about the "red leaf."  And you'll probably know about the "watch."

     When you get a spare minute, look at your watch ... but only for ten seconds.  Really see how long it takes.  Today's world is all about it.

     Ten seconds....  about the time it takes to:

* Read a tweet
* Read a Facebook post
* Like or dislike a song
* Become captured by a TV channel

     Those are just a few things.  Most importantly, ten seconds is all it takes to make an impression.  

     One way or another, opinion is formed and today - given that we are more easily distracted than ever - every ten seconds counts if you are in the business of communication, media or presentation/public speaking.

     Furthermore, I would argue that our attention spans are only worth about 10 good minutes.  Long enough to stay with a television program, be dialed into somebody's presentation, or form an opinion on people in a group social setting.

     Ten second impressions and ten minute attention spans put a lot of pressure on people to deliver. Let's face it, we're all "sized up" pretty quickly these days. 
Be Dynamic, Engage to Win

     So what does that mean when it comes to public speaking?  It means you'd better be on your game from the opening bell.  NO time to waste.  Grab their attention quickly with something that makes people take notice.

* An engaging story
* Joke (better be good)
* Statistic with Wow Factor

     There isn't a presentation I make where I don't spend a majority of my time thinking about the first impression.  The first words.  The first bit of information.  And the importance to "connect." 

     Time today is expensive.  Think about it and don't go on the cheap.

Thanks for reading this blog, sharing with others and sharing your comments either here or directly on Twitter @KraigKann.

Thought of the Day: Everyone gets distracted.  So change their environment and do something that makes them excited to focus.

Monday, February 24, 2014

SOCIAL MEDIA: Stats, Strategy & The Term "Engagement"

Get People Attracted to Your Social Space
  Did you know that by 2017, more than 184 million people will be users of the social web?  Did you have any idea that there are 500 years worth of YouTube videos watched every day - just on Facebook.

    I didn't know either, until I attended a recent two-day workshop and conference on Public Relations, Media Relations and Social & Digital Media and presenters started shooting statistical data at us faster than most could get it on paper!

    Everyone loves to throw statistics around for impact ... and when it comes to growth in the social media space, the numbers can be eye-popping for sure.  Here are some that were shared at our conference - regarding Facebook alone...

            1.2 billion people on Facebook
            128 million in the United States alone
            18 million pages are vying for your attention all the time
            1500 stories are available for you to see - every time you log on

    The term that flies around today with so much intrigue is "branding."  It seems that everyone is focused on building one.  And in a competitive world of business, that won't be changing any time soon.  Also a popular line of thinking is that today's marketing really amounts to nothing more than "word of mouth" and referrals or "followers."
Build A Following with "Engagement"

    So... if building a "following" is so important, the question becomes how?  The answer - at least for me - is to engage and interact.  Get them talking with you and for you.

    Understanding the real value a follower can bring is difficult, but important.  As today, it is the customer who truly "engages" who is most likely to purchase or "refer."

Work To Go BEYOND The "Like"
So here's something to consider when it comes to building your following.  I'll use Facebook as the example.  Consider the value of a "like" versus the value of a "comment."  Clearly, one takes you to another level with the follower.

    If your goal is more followers, work hard to build engagement - because THAT is what creates conversation about you and your brand.  And THAT is what grows the following.  Show people you value them, show people you appreciate them and reward them with engagement if they're the ones spreading the word about you.  Good luck.

    As always, thanks for reading along and sharing this blog with others.  Comments are always welcome - also your ideas for future blog topics.  Follow me on Twitter @KraigKann

Thought for the Day: Success with today's Social & Digital Media comes down to the simple - yet challenging to achieve - quest to get more people talking about your brand.  So how hard are you working to give them something to talk about?